Women’s Travel Collection for Target

My Role: Industrial Designer + Product Strategist

Goal of the Project: Replace an exisiting American Tourister women’s luggage sku with a new look that resonates with the Target customer. Create incremental business by developing coordinating travel piece.

Development Timeline: 3 months

 
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Trend Direction

Denim Lux :

  • Using denim to portray a dignified, cool, tailored aesthetic.

  • Being used in nontraditional denim forms and shapes

  • Details evoke a sense of luxury

 
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Sketches

 
 

Tech Pack

 
 

Development Samples

  • Soft folds, metallic hardware, and contrast stitch become an integral part of the design

  • Added pattern options and travel accessories to the collection

 
 

Final Samples

 
 

Social Media